hile we at Myntra stay ahead with the latest in fashion, we also take great pride in presenting to you new innovations in clothing. One of the most respected brands in formal wear, Arrow, has launched yet another cutting edge product – the stitchless shirt. Yes, you read that right!
Rishi Vasudev, COO, Arrow, tells us all about the mechanism behind the creation.
Arrow has always been an innovator. The latest invention, the “stitchless shirt” sounds fascinating. How is it possible to make a shirt without stitching it?
A shirt is typically made from different pieces of fabric sewn together. This leads to creases on the seams, and manufacturers have been trying various ways to avoid this disadvantage and constant research led to the birth of a technology used in the Limited Edition Stitchless shirt from Arrow. The SuperLuxe technology that makes this feasible adopts eco-friendly high polymer thermo fuse adhesive material on the seams. This offers 100% wrinkle resistance, making it a flawless and perfect shirt.
What are the advantages of the stitchless technology?
- Superluxe, the stitchless shirt is engineered without a single visible stitch and the seams are fused eliminating the problem of creases and puckering on seams of shoulders, sides, collar or the placket.
- Because of the stitches being eliminated, it makes the shirt 100% wrinkle free – hence flawless and perfect in finish.
- The fabrics used are of the highest quality in 2 Ply cotton, which gives the shirt a very premium look.
- Adding to the contemporary styling are the buttons which too are snap buttons to eliminate sewing threads to complete the flawless look.
Is the stitchless seam less stronger than a thread seam? Wouldn’t there be a fear of it coming apart?
In fact because of stitching being eliminated there are lesser chances of wear and tear. The SuperLuxe shirt has been tested for quality and lasts beyond 20 washes, that is typically guaranteed in any regular stitched shirt.
What kind of man is the stitchless shirt targeting? How niche would it be?
Superluxe, the stitchless shirt is a limited edition offering with only about 100 shirts made per day. This makes it truly an exclusive shirt, meant for someone who is seeking exclusivity and finesse. This is a revolutionary product apt for someone who is seeking to adopt new technology first.
Since the brand constantly innovates on new fabrics, finishes and construction, what else can we expect from Arrow in the future?
Arrow has been known as an innovator and has been crafting the future of shirts since 1851. The brand has in the recent past launched innovations in shirts such as Autopress, the Travel Series, Handmade shirt and the Puraido shirt amongst others. And now Superluxe, the Stitchless shirt. You can look forward to Arrow pioneering many more such innovations in the future as well.
Beyond the obvious shock value and novelty factor of a stitchless shirt, what made Arrow consider doing this?
Arrow has been an expert shirt maker, and this expertise requires us to continuously provide new products using the latest technology to meet the consumer’s latent needs and requirements.