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WIFW Autumn Winter’ 14 – The Preview

with the rise of the mercury, the fashion quotient too is on a northward swing as fashion followers round the world train their eyes on the country’s national capital. For Delhi is all set to host the latest edition of the Wills India Fashion Week once again. The best of the couturiers from India are geared up to show their best and their latest at India’s fashion destination, Delhi.

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Though the summer temperatures are yet to peak, WIFW as is the tradition has stolen a march on the weather Gods to showcase everything that is autumn and winter in spirit. So to bring to you the best of festive wear and the warmest of designs, Myntra.com, the online fashion partner of WIFW will have us decode the latest trends and style statements for you, straight from the fashion hotspot.

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From all the action from the ramps, the craziest outfits, the hottest models and to die-for beauty essentials from the backstage, Myntra.com will be your one-stop fashion destination for the days to come. Then, let the show begin!

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The Wills India Fashion Week kicks off from today.

Brand Talk – Levis

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What is the Levi’s brand philosophy?

The Levi’s® brand epitomizes classic American style. Levi’s® jeans have beco me the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

Levi’s keeps coming up with innovative technology for denims and the latest invention is denim with recycled content. How did the brand come up with this idea and what is the process of creating these denims?

Introduced in late 2012, the Levi’s® Waste<Less™ products represent the latest chapter in the company’s ongoing commitment to sustainable design.We are committed to building sustainability into everything we do. To help focus our sustainability efforts, we’ve taken a product lifecycle approach. A few years ago we completed a lifecycle assessment of the biggest environmental impact of our iconic product – a pair of Levi’s® 501® jeans. We’re addressing this impact through the Better Cotton Initiative, which helps farmers reduce the amount of water used to grow cotton and through our Care Tag Label, which encourages consumers to wash less, wash in cold water and donate their clothing. In addition, to cotton and consumer use, we are focused on reducing our water use in the part of the manufacturing process that we have more direct control over. The Levi’s® Water<Less™ collection reduces up to 96% of water used during the finishing process.  

What are the advantages of wearing denim with recycled content? Do they last longer than the regular denims?

Each Levi’s® Waste<Less™ product uses fabric with a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The collection for the latest season includes jeans, shirts and tees. Global bottled water consumption is about 29.9 liters per person per year. We are consuming a lot of bottles, and many of them are ending up in landfills. In some countries, as much as 70% of those plastic bottles end up in landfills. We hope Levi’s® Waste<Less™ jeans can help highlight the ability we all have, to reuse materials and help eliminate additional waste from ending up in landfills. The idea behind this initiative is simply to build awareness among consumers that they have a choice to buy sustainably designed denim without comprising on style, comfort or durability.

 What new kinds of cuts and patterns can we expect in Levis’ latest collection?

The Spring/Summer ‘14 line is centered around our icons – the 501® jean and the western shirt, interpreted with new color and fabrics. Inspired from Aztec, Abstract Camouflage and Palm Springs, the Spring/Summer’14 line also celebrates print and pattern curated to present a fresh seasonal aesthetic.The exciting news is that we’re bringing innovation to our classic 5-pocket jean, shirts and tees though the Levi’s® Cool collection. This cutting-edge collection is woven with advanced thermo regulating fibers to keep you cool and dry in the Summer. We’re confident that this collection will change your mind about the misperception that denim is too hot and heavy to wear during the warmer months. From a cut and silhouette point of view, the men’s tops line stays focused on comfort fits, ideal for Summer. Classic western and work wear styles anchor the shirt collection while the Henley and One Pocket lead the tees assortment. The women’s line offers easy shapes and feminine silhouettes with a focus on interesting necklines and hemlines which form the highlight of the collection.

How does street style influence the brand?

For over 140 years people around the world have brought their own unique style to iconic Levi’s® pieces. Their energy influences everything we do, from brand marketing to product design. Last year, the Levi’s® brand embarked on a campaign called “501® Interpretation” to celebrate the range of expressions of unique personal style from around the world. We put the Levi’s® 501® in the hands of the fans—young and old, famous and not so famous—asking them for their interpretation of the original.

 What are the new colours that the brand has included in the latest collection?

Red, white and indigo are classic and timeless colors for jeanswear. They serve as a foundation to build the seasonal color story that complements the Levi’s® look and feel. This season, we bring in hues of soft brights like coral, dandelion, cadmium green balanced with shades of blue. For high Summer, pastel shades of pink, lavender and azure blue take the lead. While white and shades of white are integral to season’s palette, we bring in a special moment through our “White on White” collection. For women, the Summer collection is set to surprise our fans with the “Neon Fever” story which juxtaposes neon tones against Summer neutrals.

 

 

 

Fresh from the tropics

embrace flamingos and lush forests, oversized leaves and colourful flowers because spring/summer 2014 is all about tropical prints. Flora prints are bringing to life all kinds of ensembles and can be seen on dresses, pants, shrugs, tops and everything possible. The warm weather is sure welcoming and so are these thriving prints.

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Runways came alive with tropical prints that were mixed, bold and vibrant. If there’s any trend that will knock you out of the blues it is definitely this one. Prada, Marni, Marc Jacobs and Dolce & Gabbana all crafted vibrant collections that twisted the tropics in different ways. From abstract florals to graphic leaves no stone was left unturned.

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Beyonce looked glorious in her tropical print wrap skirt while Selena Gomez worked the tropical print crop top to its best.  Adah Khan’s printed dress made her glow while Katy Perry flaunted her curves in navy and yellow tropical prints.

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No matter what your style is, there are tropical prints for everyone. Feel like showing off your legs? A printed dress would be perfect. Wear a tropical printed top with shorts or a skirt if you aren’t in the mood for a dress. Tropical prints can work superbly well to enhance your skin tone, so make sure you don’t go overboard with the accessories. Match your accessories and shoes with a bright shade in your outfit, but black accessories are always a safe option.

Although tropical prints are fun and bright making them perfect for the day, this season saw these prints get an upgrade with quite a lot of options suitable for the night as well.

Sport this trend and it will be your passport to the luxury tropical holiday you’ve always been dreaming of. Bring on those Pina coladas!

 

IMAGE CREDITS: http://patternbank.com, http://strangeline.net, http://graphics8.nytimes.com, http://www.mycelebrityfashion.co.uk, http://www.ikrush.com, http://picture-cdn.wheretoget.it, http://www.stylemeindia.com

Drama queen

a style chameleon in every sense, Kangna Ranaut has often taken us by surprise with her dramatic appearances on the red carpet and formal settings. A girl next door from the small town of Bhambla in Himachal Pradesh, Kangs wowed over her audience from her very first appearance on the silver screen. Starting off with a very girly look, the fashion diva transformed into a glamazon, often picking up rather eye-popping ensembles and taking a few risks here and there to be hailed as perhaps the most experimenting Bollywood actress. She had everyone’s eyebrows arching up at her rendition of ethnicwear at a Bollywood wedding some seasons ago and then again made a hair-raising (literally) appearance at a showbiz birthday party soon after.

Style Mynt approves of Kangs’ sartorial choices at her public appearances and wishes her a great birthday!

Look 1

Kangna donned a Sabyasachi saree and blouse for the promotions of her latest film. The saree, in a lovely peach shade, seemed to welcome summer with open arms. Ditch the run-of-the-mill choli blouse in place of a striped tee. A lace saree adds a dose of elegance to a day as well as a night look. Sport an eye-catching neckpiece and become the centre of attention. Apply a blob of mouse to scrunch up your hair to exude an edgy vibe.

Look 2

This one’s a sweet and breezy look for summer, pastel lace, open-toed ankle strappies, et al. Kangna got her appearance right on in Burberry as she took her place among the swish set at the Paris Fashion Week. While going for summer florals, make sure your look is clean and easy. Layer it on with a slouchy jacket or cardi. You could match your handbag to your footwear. Leave your hair open and feel the slight breeze caress your tresses.

Look 3

Going glam shine has never been tough for Kangna. She looked like a vision in silver with nude pumps to complement her dress. While donning loads of glitter on your ensemble, make sure to keep it light on your face. Just a hint of pink lip colour and nude make up will take you places.

Look 4

There is nothing more that channels summer cool than a basic white dress. Attention to detail is always an added pleasure. Slip on a pair of silver kitten heels and pile up your hair in an up-do for a chic look.

Image credits: dailymail.co.uk, eonline.com, thetripledish.com, girliegossip.com, style.com, Highheelconfidential.com

Lights, camera, action from Lakme Fashion Week

aweek punctuated with the best in fashion and showbiz, the Lakme Fashion Week was a stupendous success. With a smattering of stars, leading designers and buyers from top fashion business houses in the country, it was another feather in the hat for an event that has evolved in scale and in terms of the platform it provides to emerging and established designers from around the country, over the years.

The excitement around the calendar event was palpable from the first day itself as industry veteran Manish Malhotra opened the show with an exquisitely beautiful collection that had Sonakshi Sinha walk the ramp as his showstopper. Fashion Week pros like Tarun Tahliani, Anita Dongre, Narendra Kumar and the others took over the baton from there onwards and kept the torch glowing for the days to come.

To kick off on the extensive video coverage of the LFW over the coming days, Style Mynt ushers you into the glamorous world of fashion and style, decoded by our expert team working behind the cameras day in and day out. So sit back and enjoy the show and watch this space for more…