Style Guide

Curated Guide for ‘Men’, ‘Women’ and ‘Kids’ on apparel, accessories and footwear with insider tips on what to wear and how to wear. For more navigation options, please check ‘Style Categories’ on the side panel.

Keeping cool with cotton sarees

WHEN IT COMES to sarees, look no further than Vidya Balan for inspiration. Among her bodycon clad peers, she has made the saree her own and has become the ambassador of this six yard wonder, even internationally.


There are sarees, and there are crisp, cotton sarees that are so earthy and elegant that they look great on women of all ages. This summer, ditch those synthetic ones in favour of cotton sarees and give them your own special touch. Instead of a regular blouse, wear the saree with a crop top, a button down shirt or even a light jacket.


Cotton sarees are great to experiment with, since they don’t slip and slide like chiffon and silks, and the fabric keeps you cool in summer. You can wear them all day long. So refresh your office wear and sport a saree today.


Oh Ombre!

WATERY COLOURS MERGING into each other for a soft and dreamy effect – ombre is what we are crushing on this summer. The lovely Aditi Rao Hydari wears it to perfection with pink and purple palazzo pants by Nachiket Barve, who is known for using ombre extensively.


The watercolour like effect of ombre shading reminds us of crushed ice candies and that’s what makes it perfect to chill out in the scorching summer heat.


Ombre is not limited to women’s fashion; men can wear it too. Your basic t-shirt gets a new look when it has an ombre shading, and is sure to make you stand out as you step out for some weekend fun.


IPL catches fashion fever

IT IS IPL time again, and we know what that means – a month and half of cricket fever taking over every topic of discussion, an extra tab on your internet browser for live updates and cable bills being paid on time.

creative-2_celebsSome of us will go to the stadium to feel the excitement, while others will stay home to cheer for their favourite teams. Whichever way you choose to watch the matches, it is always more fun when you dress for the occasion.


Even the hottest Bollywood celebs wear their team colours, so get inspired and get your own IPL gear in place. While you can always wear your team jersey, you can also pick up a sporty polo tee in the colour of the team you are rooting for. Your trusted, much-worn jeans, a pair of comfy sneakers and a cool watch are all you need to go with it.

Girls, you can balance the boyish shape of the polo tee with a cute pair of shorts in a contrasting colour. A pair of sunglasses will protect your eyes from the glare of the sun and the arch lights while adding a touch of style to your casual outfit.


So grab the popcorn and yell out loud, for we’ve caught the IPL fever!


Palazzo pizzazz

SUMMER FASHION IS synonymous with easy breezy clothes and it’s time to ditch those skinny jeans in favour of lightweight palazzos that let you breathe. Going strong for a couple of seasons, palazzos still remain your best bet to beat the summer heat.


Those of you who still haven’t got their hands on this must have piece, it’s not too late, as designers have created palazzos in all kinds of fabrics and prints for the coming season. Derek Lam, Dev r Nil, 11.11 and Gaurav Jai Gupta incorporated this silhouette in their summer and resort presentations.

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Sophie Choudry, Freida Pinto, Olivia Wilde and Kajol, all styled these trousers in their own ways. Take inspiration from Sonakshi Sinha and combine the crop top trend with a pair of high waist palazzos. Or add structure to the fluid silhouette with a sharp blazer like Kate Moss.


Lighter and more flared than wide-legged trousers, palazzo pants can be a little tricky to wear, especially if you are on the shorter side. But you can avoid being drowned by the volume by picking a fitted top and pairing it with bottoms in a similar shade and adding a pair of heels to give the illusion of height. If you have concerns about the loose fitting pants making you look larger, just add a statement belt to cinch your waist and give you an hourglass shape.

Floral printed palazzo pants scream summer and the best way to wear them is with a fitted tank or crop top in a bright colour and a pair of wedge-heeled sandals. Balance out the volume at the bottom with a statement necklace or a scarf.

And if you really want to push the boundaries, wear palazzos with a buttoned shirtdress open from the bottom hem till the waist for an interesting layered look. With so many ways to style palazzos, you have no excuses not to wear them.