Style Guide

Curated Guide for ‘Men’, ‘Women’ and ‘Kids’ on apparel, accessories and footwear with insider tips on what to wear and how to wear. For more navigation options, please check ‘Style Categories’ on the side panel.

Bucket Bags

SUMMER IS HERE and it’s time to inject a fresh dose of fun into our wardrobes. We give you the shortcut to update your summer wardrobe with one key accessory – the bucket bag. If you are the kind of girl who likes to just dump her keys, money, lipstick and all other knickknacks into one place and take off, bucket bags are perfect for you.


Presented at the latest runway shows by design houses like Louis Vuitton, Prada and Saint Laurent, bucket bags are ushering in a fun and hippie chic summer for us.


A refreshing change from structured, boxy shapes, the bucket bag is on its way to becoming the ‘it’ bag of the season. With a slouchy form and a cute tie-up fastening, often ending with fringed tassles, it has a distinct boho vibe going. For outdoor music festivals or lazy summer brunches, a bright bucket bag will complement your laid-back mood. Reese Witherspoon and Aditi Rao Hydari used bright bucket bags to give a pop of colour to their cool summer tees. You can also pair them with a floral dress and wedge sandals to complete your weekend look.

But while these bags scream casual summer, make them work-appropriate by picking them in neutral colours and larger sizes with shorter straps. They can add interest to your corporate wear without being too jarring. Pick minimal designs as seen on Miranda Kerr, Alassandra Ambrosio and Kirsten Dunst to play it safe at work with bucket bags.



What we love about bucket bags is that they are like a larger and simpler version of the Indian potli bags and therefore, can be paired with both western and ethnic wear with equal ease. So grab a bucket and play it cool this summer.


Don’t shrug it off

while the trend curve keeps oscillating back and forth, touching various forms of layering techniques, it keeps coming back to the simple, yet elegant shrugs.

This wardrobe basic has remained in fashion for some time now and as the summer sun peaks, jackets are giving way to shrugs. The appeal of shrugs lies in the numerous ways it can be used to offer varied dimensions to an outfit. Whether it is used to accentuate a flowy maxi dress or as a colour blocking element over denims and tank tops, shrugs always have a way of making the wearer stand out.


The runways, both international and Indian, are flooded with variations of the age-old shrugs. Philip Lim, Chanel and Akris presented various forms of the shrug, ranging from slouchy, to sheer and cutwork versions at the current season runways.


Indian designers such as Sayantan Sarkar, Riddhi Siddhi and Gaurav Jai Gupta also seem to be playing around with this trend. While Sayantan Sarkar doused his version in bright hues, Gaurav Jai Gupta has kept it plain, silky and flowy. Riddhi Siddhi presented a unique way of styling a saree with a silk shrug.

celeb_2The Hollywood and Bollywood A-listers have also been using shrugs to add an edge to their ensembles.

While Rihanna used a shrug to keep herself cozy, Sarah Jessica Parker oozed glamour with her cropped shrug thrown over her silk gown. The Duchess of Cambridge, Catherine, wowed guests at her wedding reception when she combined a fur cropped shrug with her evening gown.


Amongst the Bollywood babes, Huma was seen sporting a printed shrug at a film promotion, while Kalki cut a pretty picture in a simple white sleevless version. Sonam was spotted being her usual stylish self in a lace shrug worn over a maxi dress.

The idea behind wearing a shrug is to use it to play up your strengths. It can be an ideal weight cheat mechanism to hide the flab on your arms while giving you a chic look. It can also provide a stylish anti-tan solution protecting bare backs and arms in summers. The idea is to not over impose. Never team a printed shrug with a printed top. Colour blocking is, however, a good option.

So this summer do remember to do the shrug in style.

IMAGE CREDITS:,, Lakme Fashion Week,,,,,

Style gyaan from PKP

she is credited for making the Kaftan a wardrobe staple; designer Pria Kataaria Puri (PKP), the queen of resort fashion in India stands for cruise glamour. She also happens to be the darling of Bollywood, having recently done the costumes for the remake of Zanjeer. In this video, Pria Kataria Puri talks about fashion as she sees it, unreal obsession that people have with brands and the Bollywood divas who she ranks high on the style radar.

I’m Every Woman!

as ladies around the world gather together to celebrate the essence of womanhood, one wonders if a day is enough to encapsulate everything that a woman stands for – curves, courage, conscientiousness, et al. Looking beyond flaws and shortcomings, the voice should come from within to believe in the strengths that comes from being born a woman. So whether you are one to take chances in life or one who prefers to play by the book of rules, wear your attitude on your sleeve, and quite literally. Let your clothes (and your footwear, and your accessories…) speak for you and for who you are. After all, Marilyn Monroe once famously said, “Give a girl the right shoes and she can conquer the world.”

Opposites attract


Always fancied your boyfriend’s closet? Think the boyish silhouettes would complement your angular features? You don’t have to be a tomboy to embrace the androgynous trend. You may have always camouflaged your curves under masculine, boxy clothes or added bulk to hide your lean figure. Either way, nothing spells elegance like a well-cut power suit and a great posture. Borrow a classic men’s shirt from your beau or your brother and bag a chunky watch to channel the right look to go with the clothes.

Embrace your curves


If you love ’em, flaunt ’em. Traditionally fashion houses have somehow always looked down on curvy women, instead preferring to drape their creations around wispy models. But what the heck? After all, it’s not for no reason that international celebrities like Scarlett Johansson and Salma Hayek are role models for young women the world over. Get inspired by the likes of Sophie Choudry to go va-va-vroom in figure-hugging dresses, bodycons and skater skirts. Let confidence be your best accessory and then pile on some jewellery to complete the look. Go with feline-eyes and a sexy pout that sets hearts racing.

The girl next door


Your simple, no-fuss style doesn’t mean you cannot turn into a glamazon from time to time. What makes you special is your amenable personality and easy-going fashion quotient. Movie icons like Parineeti Chopra and Reese Witherspoon are often addressed as the darling of the masses. What sets them apart is how effortless their style looks – a fun accessory, a cool bag or a pair of cute flats that oozes comfort and everyday-style.

So whether you are a femme fatale or a flower child, today is your day to be who you are and love yourself for being YOU.


Colour of the month – Juicy Orange

as the fog lifts bringing promises of sunny days ahead, we crave for a colour that is bright and luscious, like a tangy popsicle or freshly squeezed juice. Here’s bringing you a mouthwatering colour of the month – juicy orange.

A good alternative for the popular reds and magentas, orange is on the celeb radar now. Whether on Karlie Kloss and Katrina Kaif’s bodycons, or on Twinkle Khanna’s easy shift, this colour ensures that all eyes are on you. And it is as versatile as it can get. Madhuri Dixit took the traditional route and wore it on an anarkali that combined the colour with beige and gold, while Solange Knowles went the daring way and wore a bright cobalt coat over a head-to-toe orange look. What can we say, we love them both!



And neither are the boys far behind. Whether you want to wear it like Ranveer Singh’s quirky Dior oxfords, or like Will Smith’s simple sweater, this juicy hue is a sure shot attention grabber.


Orange has been making its presence felt on the spring summer and pre fall runways, whether in solid top to bottom looks of Pankaj and Nidhi, DKNY and Max Mara, or colour blocked with navy, as seen at Manish Malhotra and Gucci who prove that navy is orange’s best friend.


Although bright and saturated, orange is not a very difficult colour to wear. An orange t-shirt is your must-have weekend wear. You can play safe and wear it with blue denims, or go loud and cheerful with turquoise or yellow shorts. Neutrals like white and grey make the colour pop, while beiges and brown tone it down. So take your pick and pair it according to your mood.

Accessories are also a cool way to inject some colour into your outfits, a sporty orange watch, an orange clutch or footwear can give a refreshing new look to a monochrome ensemble. And whether you have pale or sun-kissed skin, the orange lipstick is a trend you absolutely must try this summer.

So, orange-you excited about this fruity hue knocking on your door?

IMAGE CREDITS:,,,,,,,,,,,