Style Guide

Curated Guide for ‘Men’, ‘Women’ and ‘Kids’ on apparel, accessories and footwear with insider tips on what to wear and how to wear. For more navigation options, please check ‘Style Categories’ on the side panel.

Chambray Chic

WITH THE DOUBLE denim trend still going strong, how can chambray be left behind? For those of you not so well versed with fashion terminologies, chambray is a cotton fabric with half its yarns white and half coloured, usually blue, that gives it a double shaded effect. While this lightweight fabric is usually a staple for men’s shirts, it also lends itself well to women’s tops and dresses.


This simple fabric has been spotted on the most glamorous celebs, proving itself as a must-have material for summer. Blue chambray shirts are a classic, as seen on Jake Gyllenhaal, Justin Timberlake and Imran Khan, the latter who wore it under a casual blazer. Katie Holmes and Anne Hathaway wore cool summer dresses in chambray, while Deepika Padukone glammed it up in a cut out style shirt paired with a pencil skirt.


Sweet summer chambray was also presented by Louis Vuitton, Elizabeth and James, Paul Smith and J.Crew in their summer and resort collections.


There are many ways to wear chambray. While tops and shirts are the most obvious ones, try out a shirt dress and pair it with neutral coloured accessories. Men can try chambray kurtas for a change and pair them with linen trousers and leather sandals for that elegant, casual look.

But to use chambray to its full potential, replace your thick denims with relaxed fit trousers and shorts. We guarantee it will be your saviour during the heat wave. Pair your chambray bottoms with a simple white shirt for the classic look or a bright coloured tee when you are in a fun mood.

To stay cool under the scorching sun, comfy chambray is what you need this summer.


Hollywood’s wild child: Kristen Stewart

SHE IS HOLLYWOOD’S grunge girl, whose distinct look reflects even on her red carpet ensembles. Kristen Stewart, who turns 24 today, is a style icon for all girls who love to live the ’90s in a laidback, grunge style. Here’s a quick update on how you can copy her look.

Almost always seen in skinny jeans with casual tees and shirts, Kristen shows the way to do effortless layering. A light blue button-down shirt over a white printed tee, topped with an oversized jacket is what you can wear to exude that cool, devil-may-care attitude. Add a pair of high-top sneakers, the more worn out, the better; and you are ready to go.


Bucket Bags

SUMMER IS HERE and it’s time to inject a fresh dose of fun into our wardrobes. We give you the shortcut to update your summer wardrobe with one key accessory – the bucket bag. If you are the kind of girl who likes to just dump her keys, money, lipstick and all other knickknacks into one place and take off, bucket bags are perfect for you.


Presented at the latest runway shows by design houses like Louis Vuitton, Prada and Saint Laurent, bucket bags are ushering in a fun and hippie chic summer for us.


A refreshing change from structured, boxy shapes, the bucket bag is on its way to becoming the ‘it’ bag of the season. With a slouchy form and a cute tie-up fastening, often ending with fringed tassles, it has a distinct boho vibe going. For outdoor music festivals or lazy summer brunches, a bright bucket bag will complement your laid-back mood. Reese Witherspoon and Aditi Rao Hydari used bright bucket bags to give a pop of colour to their cool summer tees. You can also pair them with a floral dress and wedge sandals to complete your weekend look.

But while these bags scream casual summer, make them work-appropriate by picking them in neutral colours and larger sizes with shorter straps. They can add interest to your corporate wear without being too jarring. Pick minimal designs as seen on Miranda Kerr, Alassandra Ambrosio and Kirsten Dunst to play it safe at work with bucket bags.



What we love about bucket bags is that they are like a larger and simpler version of the Indian potli bags and therefore, can be paired with both western and ethnic wear with equal ease. So grab a bucket and play it cool this summer.


Don’t shrug it off

while the trend curve keeps oscillating back and forth, touching various forms of layering techniques, it keeps coming back to the simple, yet elegant shrugs.

This wardrobe basic has remained in fashion for some time now and as the summer sun peaks, jackets are giving way to shrugs. The appeal of shrugs lies in the numerous ways it can be used to offer varied dimensions to an outfit. Whether it is used to accentuate a flowy maxi dress or as a colour blocking element over denims and tank tops, shrugs always have a way of making the wearer stand out.


The runways, both international and Indian, are flooded with variations of the age-old shrugs. Philip Lim, Chanel and Akris presented various forms of the shrug, ranging from slouchy, to sheer and cutwork versions at the current season runways.


Indian designers such as Sayantan Sarkar, Riddhi Siddhi and Gaurav Jai Gupta also seem to be playing around with this trend. While Sayantan Sarkar doused his version in bright hues, Gaurav Jai Gupta has kept it plain, silky and flowy. Riddhi Siddhi presented a unique way of styling a saree with a silk shrug.

celeb_2The Hollywood and Bollywood A-listers have also been using shrugs to add an edge to their ensembles.

While Rihanna used a shrug to keep herself cozy, Sarah Jessica Parker oozed glamour with her cropped shrug thrown over her silk gown. The Duchess of Cambridge, Catherine, wowed guests at her wedding reception when she combined a fur cropped shrug with her evening gown.


Amongst the Bollywood babes, Huma was seen sporting a printed shrug at a film promotion, while Kalki cut a pretty picture in a simple white sleevless version. Sonam was spotted being her usual stylish self in a lace shrug worn over a maxi dress.

The idea behind wearing a shrug is to use it to play up your strengths. It can be an ideal weight cheat mechanism to hide the flab on your arms while giving you a chic look. It can also provide a stylish anti-tan solution protecting bare backs and arms in summers. The idea is to not over impose. Never team a printed shrug with a printed top. Colour blocking is, however, a good option.

So this summer do remember to do the shrug in style.

IMAGE CREDITS:,, Lakme Fashion Week,,,,,

Style gyaan from PKP

she is credited for making the Kaftan a wardrobe staple; designer Pria Kataaria Puri (PKP), the queen of resort fashion in India stands for cruise glamour. She also happens to be the darling of Bollywood, having recently done the costumes for the remake of Zanjeer. In this video, Pria Kataria Puri talks about fashion as she sees it, unreal obsession that people have with brands and the Bollywood divas who she ranks high on the style radar.