Brand Talk – Peacot


ravi Vaidyanathan, CEO of Peacot, one of the fastest selling brands on Myntra offering contemporary women’s apparel speaks to Style Mynt about the brand’s distinctive product range and lots more.

Who is the typical Peacot consumer?

Anyone who is young at heart, is privy to fashionable trend and is also someone who likes to make a statement with her attire.

What are the trends to look forward to in Spring/Summer 2014? 

SS14 is going to be so exciting! Trends are wonderful and they include Art-Pop Prints to bring out the painter in you through bold brush muralist prints. This Spring-Summer brings back the notion of romance by moving away from the darker moods we saw in AW13 to a more ethereal sense with Fresh Pastel Solids to run down the summer heat and Bright Florals inspired from Hawaiian Trends. One of the important trends that Peacot is bringing to its customers is the SportGlam look. This summer would be full of never-seen-before looks…..and that’s a promise!

Does street style influence the design philosophy of Peacot? 

Peacot always looks up for inspiration from the fashion streets of the world. Our design hub in London combines the latest street trends to the uber chic look that Peacot represents.

How did the brand get its name?

Peacot was coined pretty simply by addressing the product line it caters to. “Cot” is short for “Cotton” which symbolizes clothing; and “Pea” is short for “Peaches” which is synonymous to the sensitivity of women. Hence Women’s clothing could be labeled as “peacot”.

The brand has a strong focus on party wear. What are the top trends in club wear this season? 

At Peacot, we don’t really like to label ourselves as focused on party wear. The brand stands for smart clothing for the uber chic woman who understands her personality and is confident of her being. We offer innovative fabrics, textures and prints which makes one feel the sense of opulence, yet at a striking bargain. We do delve into new shapes and silhouettes.

What are the work and day wear options the brand has to offer?

The new pastel tops in new silhouettes like the tiered tops paired with a chic skirt can be worn through the day at work and to evening out! A lot of striking dresses paired with shrugs could be a great option for the day. For more fun, the SportGlam tops and vests would turn every head!

What kind of new silhouettes can we expect from the brand other than bodycon and skater? 

This SS14, Peacot customers can expect a host of new shapes and silhouettes from us. Look out for our Belted Waist Chic Playsuits, Swing Dresses, Sporty Rib Glam Tops, Tiered Tops, Crop Tops and Chic Glam Shorts…..and many more!

Colour of the month – Navy

iIt has the sophistication and slimming quality of black, without its overpowering darkness, making it black’s most popular replacement. It pops up on the red carpets ever so often in the form of evening gowns as well as tuxedos, and since the award season is here, this month is dedicated to the colour Navy blue.

This deep shade of blue gets its name from the uniforms worn by navies and sailors around the world, and is an essential neutral for those on dry land too!

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Navy is the most obvious colour choice for men who want to wear something other than black, and celebs like Abhishek Bachchan, Bradley Cooper, Ranveer Singh and Arjun Kapoor have endorsed this colour through their formal wear. Whether it is Rita Ora in her leg flashing coat dress, Aditi Rao Hydari in her minimal column gown, Bipasha Basu in Indian finery or Meryl Streep in her shift dress, this versatile colour lends an air of elegance to all kinds of outfits and on people of all ages. Even the enigmatic Sushmita Sen,  who swears by black, deviated towards navy at an event.

Navy might seem like a winter colour, but designers DKNY, Giorgio Armani and Rahul Mishra used it for their Spring Summer ’14 collections, while Manish Malhotra made good use of navy for his couture line.

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Being a neutral colour, it is quite easy to wear navy. But since it tends to age you a bit, add a pop of a bright colour with it, or if you wear a head to toe navy outfit, add funky accessories for some edge.

One of the classic colour combinations is navy with white, and is great for summer for its cool, nautical vibe. Navy can also serve as a good backdrop for little pops of neon, and if you want to colour block with navy, use saturated colours like orange, mustard or emerald green to brighten it up. But the one colour that complements navy very well is orange – think an orange scarf or even orange lipstick with a navy dress. Men can perhaps pair orange loafers with navy chinos.

Some of the classic must haves tend to be in navy, for example, a tailored blazer and trousers for men and a pair of well-fitted jeans or jeggings for women. It is a building block for your wardrobe, so you have no excuse not to wear navy, even if it’s spring!

IMAGE CREDITS: Highheelconfidential.com, Redcarpet-fashionawards.com, India-forums.com, Missmalini.com, Livemint.com, Style.com

Meeting Masaba

twenty five years old, already an achiever and raring to go, Masaba Gupta does not need any introduction to fashion enthusiasts. Credited for turning every day objects into statement prints and playing with the boldest of colours that many designers shy away from, Gupta is both dynamic and experimental, weaving a design story that modern India is lapping up. In this video, Masaba talks about her Caribbean roots influencing her design sensibilities and everything else as far as fashion and trends are concerned.

Hope you like it!


Bollywood Fridays – Hasee Toh Phasee

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parineeti Chopra has been taking the silver screen by storm and Sidharth Malhotra’s hotness just adds to her bubbly charm in Hasee Toh Phasee. Directed by Vinil Mathew, this romantic comedy revolves around a sentimental and lost boy who gets close to a fun-loving and eccentric girl.

Watching these two fresh faces in interesting roles is certainly our idea of a good weekend. Here’s checking out both their looks in the film and how you can get it!

IMAGE CREDITS:  http://img.xcitefun.net,  http://static.ibnlive.in.com,  http://media.glamsham.com,  http://datastore05.rediff.com,  http://i1.wp.com/media.blogtobollywood.com,  http://www.boxofficecapsule.com,  http://st1.bollywoodlife.com,  http://media2.intoday.in,  http://www.media247.co.uk, http://www.apnatimepass.com

Disclaimer: The cast, crew and production house of Hasee Toh Phasee has not endorsed Myntra or any of its products.

Trendy Thursdays – Instagram Prints

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prdt_for-himthe fading away of polaroid gave birth to Instagram and the rest is history. Three years ago what got introduced as just another social media application became such a rage that it led to the evolution of a trend. Portrait, scenery and cityscape square prints in vintage tones have got really big on the fashion landscape. Instagram prints have emerged as this season’s biggest trend in the print world!

Not only the front row regulars and street style bloggers, even celebrities including Shahid Kapoor, Ranbir Kapoor, Ranveer Singh, Anushka Sharma, Abhishek Bachchan, Priyanka Chopra to Rihanna, have been wearing Instagram prints.

There is an Instagram print for everyone. The right styling can push it from being a day wear essential to a party fave. Here’s how.

Team Instagram prints with monotone shades to let the print do the talking. You can even pick brighter shades to make the look quirky.

If the print is black and white, you can channel monochrome trend through it. Pair black bottoms if the top is white or vice versa. The look will turn out to be even more striking.

You can team accessories with Instagram prints. For example, if it’s a beach print, you can pair pastel coloured bermudas with the print. Or if it is a portrait print, try keeping the entire look very minimal.

Furthermore, accessories like caps, statement belts or contrast shoes go really well with these prints.

So go on and wear your #love for Instagram today!

IMAGE CREDITS: Dailymail.co.uk, Indya.com, Mumbaiwalla.com, Whyoffashion.com, Rediff.com, Greenscarf.com and Highheelconfidential.com