Who is the typical Peacot consumer?
Anyone who is young at heart, is privy to fashionable trend and is also someone who likes to make a statement with her attire.
What are the trends to look forward to in Spring/Summer 2014?
SS14 is going to be so exciting! Trends are wonderful and they include Art-Pop Prints to bring out the painter in you through bold brush muralist prints. This Spring-Summer brings back the notion of romance by moving away from the darker moods we saw in AW13 to a more ethereal sense with Fresh Pastel Solids to run down the summer heat and Bright Florals inspired from Hawaiian Trends. One of the important trends that Peacot is bringing to its customers is the SportGlam look. This summer would be full of never-seen-before looks…..and that’s a promise!
Does street style influence the design philosophy of Peacot?
Peacot always looks up for inspiration from the fashion streets of the world. Our design hub in London combines the latest street trends to the uber chic look that Peacot represents.
How did the brand get its name?
Peacot was coined pretty simply by addressing the product line it caters to. “Cot” is short for “Cotton” which symbolizes clothing; and “Pea” is short for “Peaches” which is synonymous to the sensitivity of women. Hence Women’s clothing could be labeled as “peacot”.
The brand has a strong focus on party wear. What are the top trends in club wear this season?
At Peacot, we don’t really like to label ourselves as focused on party wear. The brand stands for smart clothing for the uber chic woman who understands her personality and is confident of her being. We offer innovative fabrics, textures and prints which makes one feel the sense of opulence, yet at a striking bargain. We do delve into new shapes and silhouettes.
What are the work and day wear options the brand has to offer?
The new pastel tops in new silhouettes like the tiered tops paired with a chic skirt can be worn through the day at work and to evening out! A lot of striking dresses paired with shrugs could be a great option for the day. For more fun, the SportGlam tops and vests would turn every head!
What kind of new silhouettes can we expect from the brand other than bodycon and skater?
This SS14, Peacot customers can expect a host of new shapes and silhouettes from us. Look out for our Belted Waist Chic Playsuits, Swing Dresses, Sporty Rib Glam Tops, Tiered Tops, Crop Tops and Chic Glam Shorts…..and many more!