nspired by the British Indie music scene, Stanley Kane perfectly represents the relationship between music and fashion. Currently one of the trendiest labels on Myntra, the brand showcases everything from chic office wear to stylish party wear. In a coversation with Style Mynt, Chris Page – design director of Stanley Kane, talks about what the brand has to offer.
What is the brand philosophy of Stanley Kane?
Stanley Kane draws upon indie music and culture; we tap into the latest trends to manufacture exclusive designs that appeal to discerning fashion-conscious young men who are tired of seeing the same old lifestyle brands. Moreover, we are dedicated to providing young guys with fast fashion every month, it’s not about seasonal clothing anymore. It’s about here and now.
Who is the Stanley Kane customer?
Young men in the 16-24 age bracket.
Stanley Kane draws upon indie music and street culture, newness is the cornerstone of the brand.
Stanley Kane has done a lot of unusual prints like feathers and leaves for men’s shirts. Do you think men are experimenting more with prints now?
Washed out prints have been a key trend this AW13. Feathers and leaves were a play on camouflage, the biggest trend this season. For SS14 we will see paisley prints come through strongly. Our best selling shirt in the UK has been a one colour washed out paisley print chambray shirt.
What are the must-have styles from the brand this season and what are the key trends for men’s casual wear?
For SS14, on shirts we will see washed out paisley prints, grand dad collars, coloured washed out denim continues, jeans and chinos get tighter and narrower, retro collegiate jerseys will become a key trend along with Sports Varsity, monochrome with brights coming through for summer.