Conversational prints and holiday glamour win over Day 2 at IRFW


PRINTS AND TEXTURES: Mostly leaf and floral patterns with occasional baroque influences at Jaya Misra, India inspired prints like namaste print, Devnagari typography, SINS by Smriti Dubey and Shikhar Vaidya put forth geometric and abstract patterns with surface texture (Maxpencars). Sai Suman’s collection titled Oomph in Ocean, being true to its name, featured under water flora and fauna. Star fish, sharks and other marine life came alive on the separates. There was a heavy dose of gossamer as well.   

COLOURS: It was a marriage between white and grass green, white and orange before moving on to a canary yellow story followed by varied shades of blue from cobalt to midnight blue, jewel tones including emerald, purple, fuchsia, blue and burgundy at Maxpencars and blues, oranges, monochrome and yellow at SINS. Mainly whites again with touches of bright yellow, cobalt blue, orange, black at Sai Suman. 

SILHOUETTES: High hemlines, Kaftan sleeves and asymmetry at Jaya Misra, maillots, maxi dresses for the women and shorts and tights with breezy shirts for the men (SINS), sarees with halter blouses and short dresses with power shoulders and sleeveless jacket suit (Maxpencars), dresses with statement sleeves, bikini, sarong like skirts, maxi dresses, jackets with cropped trousers for men (Sai Suman).

ACCESSORIES: Floral boho headband, 90s floral thong sandals (Jaya Misra) and tons of accessories including bandhni bandanna, cool shades, stacked metal bangles, chunky cuffs, hair accessories, pop colour bib necklace and nathni for the ladies and leather sandals, bandanas and beaded necklaces for the men at the SINS show. Brogues and boat shoes were the choice of accessories for the men at Maxpencars, while women were adorned with mammoth cuffs and neckpieces. Star fish hair clips and strappy heels on women and leather thong sandals for men.

HAIR AND MAKE UP: Glossy pink mouth with romantic wavy hair, neat side pony with a braid at the back matched a matte hot pink mouth at SINS and Maxpencars,  updo with flushed winter skin and peach lips.

FRONT ROW GLITZ: Actress Evelyn Sharma (Jaya Misra), Elli Avram(SINS and Maxpencars).


  • Conversational prints (SINS), rooted in our culture, are both kitschy and attention grabbing. Perfect for those moments, when you could do with a few stares.
  • The trend of wearing mammoth cuffs on both your arms (Maxpencars) is gaining more currency with ever fashion week. Fashion magazine covers have also lavishly endorsed this trend making it worth at least one try.
  • One can’t help but notice how popular the leather thong sandals in interesting colour like blue and orange are finding so many takers among the men. Makes us happy! After all, why else would men be motivated to get a manicure done?
  • The cropped trousers with jacket (Sai Suman) will soon become a hit pair. As men experiment more with their wardrobes, this too, is something they would want to give closet space to, for it’s a young and fun way of dressing up for an event.

Bollywood Fridays – Jackpot

creative-1_postera comedy thriller set in Goa, with the sizzling Sunny Leone – what more do you need, to unwind after a dull week at work! Kaizad Gustad, of ‘Boom’ and ‘Bombay Boys’ fame, offers another thriller, and this time it is about casinos and cons. A fast paced story told in reverse (yes, comparisons to Pulp Fiction are doing the rounds), Jackpot promises to keep you hooked. Cool, chilled out casuals as well as oodles of glamour create the looks of the lead pair Sachiin J Joshi and Sunny Leone, and we decode their wardrobes for you here.

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Jackpot_movie-creative_for-him (2)IMAGE CREDITS:,,,,,,

Disclaimer: The cast, crew and production house of Jackpot does not endorse Myntra or any of its products.

Pastels and bow ties on Day 1 of India Resort Fashion Week


the big year ender fashion week is here! And this time it’s in the fashion capital of the country, Mumbai.  Happy to inform you all that is the official online partner of the India Resort Fashion Week, now in its third year. And over the next three days, I will bring to you the freshest of fashion and the hottest of trends from the runways of IRFW. Make sure you don’t miss out on anything, because what a miss that would be!

PRINTS AND TEXTURES: Tie and dye, polka dots  and floral motif (here’s a little fashion forecast for all you men; feminine will be huge in the coming season) and lots of sheer and quirky prints with odds and ends like kettles and jars at Nishka. Elephant prints, abstracts and the oh-so-popular moustache print at Archana. In her print less collection, Ramona Narang focused mostly on prints.

COLOURS: It was the nautical colours of red, blue and white for Varoin, while Nishka adhered to her trademark pastel palette comprising refreshing mint greens, greys, salmon pink, baby blue and beige. Maroons, monochrome, gold, reds, browns and oranges took centre stage at Archana Kochhar’s show. Brights (yellow, blue, shades of green) and white, acid tones of yellow and green.

SILHOUETTES: Waist coats with slim trousers, shorts and blazers and just really short shorts for men at Varoin and easy, relaxed, boxy silhouettes comprising midi dresses with narrow collars, shorts with cropped shirts and cropped tops with midi skirts at Nishka. Tunics with leggings, shalwar kurta with waist coat and bermudas with vests and full sleeved shirts for men, mullet styled churidar kurtas and maillots worn under tunics.   Bandage and baby doll dresses, sarongs and one shoulder gowns with risque thigh high slit, palazzos with cropped tops in the same fabric and colour highlighting the co ordinated look trend. 

ACCESSORIES: Bow ties, fun hats, floral printed brogues and strappy white sandals at Varoin and Ipad sleeves and sling bags, matchng headbands at Nishka. Head bands, oversized 70s glasses, tiny bags, hold alls and leather sandals for the boys (Archana Kochhar), strappy sandals and heels at Ramona. 

HAIR AND MAKE UP: Red lips+high pony tail coupled with golden nails at Archana Kochhar, dewy make up and low pony (Nishka), slick, combed back Italian mafia-esque hair for the boys at Varoin, loose curls and red lips ar Ramona Narang.

FRONT ROW GLITZ: Singer Anushka Manchanda (Nishka Lulla), Celina Jaitley (Gitanjali), Kangna Ranaut (Archana Kochhar)


  • That moment in fashion when sheer meets pastels and dewy make up. It has the power to warm the cockles of even the mot unromantic person’s heart! While Nishka Lulla can take a bow, you can go try this gorgeous combo and turn heads!
  • Men’s fashion is getting dandier by the day, and what can we say…we are loving this new man and his confidence to pull off everything from pop coloured bow ties, to the short suit (seen at Varoin).
  • The other good news is that prints are getting as irreverent as ever. Our favourite? The moustache print (Archana) which seems to have had a phenomenal impact on youth culture. Get something in this print today! Anything at all.
  • The co-ordinated look (Ramona) is the trend to watch out for. Just pair separates made of the same fabric, print, colour; it will give yo height other than making you look on trend.
  • There are two ways of doing a bold red mouth – play sexy with a sleek, high ponytail (Archana) and sweet with loose curls (Ramona). Which one are you?

God of style

if Rajinikanth was born 100 years ago, the British would have fought to get independence.” Rajini jokes like this and many more have been a part of national humour. Call him an astounding entertainer or a mega star but for a lot of people in India the name Rajnikanth is synonymous to God itself. Over a 100 films old, the celebrated actor has no plans to stop.

The Thalaivar turns 63 today and Style Mynt wishes this larger than life figure continued success and happiness while saluting his inimitable sense of style!

Here’s a fashion recap, Rajini style!


A Flimfare awarded blockbuster hit, Sivaji broke the box office record of every Tamil movie. Rajni’s look in Sivaji truly justifies his character in the film. He plays a software systems architect returned from the US. Glossy all-black ensemble with a Hollywoodian beard and ear studs completed his monotone look.



In Thalpathi, one of his finest movies, he wears wide collared white shirts, well fitted trousers and a matching long sleeveless jacket. Get the look by getting a suit stitched with a sleeveless jacket and throw on a wide belt as an accessory.



We all loved Rajini as a human robot in the movie but it was his dreamy hero look that caught our attention. One of our fave looks from the film was his red polo neck T-shirt layered under a black gilet and accessorised with a trendy pair of sunglasses while he romanced Aishwarya Rai Bachchan.



Basha is the story of an auto driver who was once the don of Bombay and Rajnikanth’s look depicts both the roles quite well. Rajini in an auto driver’s uniform worn in a ‘tapori’ way with a scarf carelessly tied around the neck became the talking point of the film as did his white and beige layered shirt look. You can turn this into a chic ensemble by tucking in both the shirts and keeping the inner one unbuttoned. Style the scarf like an ascot tie.

Myntra becomes a shopper’s paradise with GOSF 2013

shopaholics, here’s something that will make you ecstatic. The Great Online Shopping Festival (GOSF) by Google India is back! It’s not just for one but three whole days. and December 11 to13, 2013 will definitely go down in online shopping history as something remarkable as you can indulge in an extra 35% discount on all products from the Myntra catalogue!


So sit back on your couch and get the best deals in apparel, accessories and more.

The party season is here so shop glamorous dresses and hot party wear for both men and women.  Apart from clothes that are screaming festivity, you could also spoil yourself with some stylish casual and formal wear. Choose from accessories like sunglasses, footwear, wallets, bags, jewellery and cufflinks from the best brands right here at Myntra. If not for yourself, spread the joy by shopping for your friends and families.

No matter how cold December gets, the fashion finds at Myntra will surely warm the cockles of your heart! Shop brands like Adidas, Arrow, Biba, Baggit, Accessorize, AND, Carlton London, Ray Ban, French Connection, Vero Moda, Calvin Klein, Chemistry and Converse. Fossil, Elle, Fifa, Avirate, Inc.5, Only, Roush, Samsonite, Steve Madden, Van Heusen, Wrangler, Levis and Lee Jeans.

Myntra original brands D Muse, Mast & Harbor, Dressberry, Roadster and Anouk  bring to you unique apparel and accessories in the latest styles. Stay fashion-forward with a selection of fabulous clothing that you won’t be able to find elsewhere. So get your wish lists ready!