Established in 1984, Tommy Hilfiger is one among the world’s most premium youth brands. Here MD and CEO of Tommy Hilfiger India, Shailesh Chaturvedi, talks about the brand’s ethos and what makes it such a coveted brand among the youth.
What does Tommy Hilfiger, the brand, stand for?
Tommy is all about being preppy with a twist – the whole preparatory school/ college stage but with an irreverent, youthful touch. Otherwise, the brand is very American classic. It’s a unique combination of three words – cool, American, classic. That’s why the brand is colourful, warm, collegiate. The brand promises great product quality, beautiful detailing, is energetic and keeps upgrading its products.
Who’s a Tommy buyer?
It’s a super premium brand in India, one of the first few international brands that came to India with international experiences, international collection, look and feel, shopping experience. Our consumer base is well to do, well travelled, discerning and fashion savvy. They were buying Tommy abroad and when they started getting the brand here in India, they started buying it here.
What are the key trends in Tommy watches?
The trend in watches synchronises with that of the mother brand. There’s a lot of preppy, colourful watches with chronographs and a lot of features. We bring in a lot of freshness all the time, whether it’s in the strap or the dial. There’s a lot of nautical inspiration even in the watches for Spring Summer ’13.
We also do an irreverent take on the American flag with watches in red, white and blue and it gets upgraded in a modern way every season. That’s very Tommy. We have seen good traction for leather straps, but we do rubber and leather straps also.