Brand talk

Brand Talk – Tommy Hilfiger

Established in 1984, Tommy Hilfiger is one among the world’s most premium youth brands. Here MD and CEO of Tommy Hilfiger India, Shailesh Chaturvedi, talks about the brand’s ethos and what makes it such a coveted brand among the youth.

What does Tommy Hilfiger, the brand, stand for?

Tommy is all about being preppy with a twist – the whole preparatory school/ college stage but with an irreverent, youthful touch. Otherwise, the brand is very American classic. It’s a unique combination of three words – cool, American, classic. That’s why the brand is colourful, warm, collegiate. The brand promises great product quality, beautiful detailing, is energetic and keeps upgrading its products.

Who’s a Tommy buyer?

It’s a super premium brand in India, one of the first few international brands that came to India with international experiences, international collection, look and feel, shopping experience. Our consumer base is well to do, well travelled, discerning and fashion savvy. They were buying Tommy abroad and when they started getting the brand here in India, they started buying it here.

What are the key trends in Tommy watches?

The trend in watches synchronises with that of the mother brand. There’s a lot of preppy, colourful watches with chronographs and a lot of features. We bring in a lot of freshness all the time, whether it’s in the strap or the dial. There’s a lot of nautical inspiration even in the watches for Spring Summer ’13.

We also do an irreverent take on the American flag with watches in red, white and blue and it gets upgraded in a modern way every season. That’s very Tommy. We have seen good traction for leather straps, but we do rubber and leather straps also.



Brand Talk – Ayesha

ayeshaYou may remember the remarkable performance of the child actress, Ayesha Kapur in the Bollywood movie “Black”, in which she played the younger Rani Mukerji. The powerhouse of talent morphed into a savvy businesswoman in 2009 by launching a national accessories brand in her name. Ayesha caters to sexy, young fashionistas and cool dudes. If you are a sexy, young fashionista or a cool dude who likes to work hard and party harder, then Ayesha has the right accessories for you. Here the brand gives tips on how to accessorise for different occasions, so that you look hot, every single time.


Women between ages of 18-25
How to accessorise an office look in a way that is fun yet appropriate
Accessorise your work wear look with bobby pins, small necklaces and studded earrings. Choose quirky pieces that are young and fun, but keep it discreet.

Accessories best suited for going clubbing or for an evening out
Try accessories in neon colours that are trending all over the world right now. Alternatively, you can go with bold pieces in metallic shades.

For women between the ages of 25-35
How to accessorise an office look in a way that is elegant and fun
Channel the futuristic sci-fi look with gold and silver necklaces, bracelets and crystal studded hairpins.

Accessories best suited for going to a party or for an evening out
Statement necklaces in a multi layered design in metallic shades are both trendy and suitable for evening.

How much is too much?
Don’t go overboard with colours and accessories. The same applies to accessories in metallic shades – go with either silver or gold coloured accessories, and don’t mix it up.

Key accessory trends this season for women
Neon colours, Floral, Very Berry and Sci-Fi


How to accessorise a casual day look for men
Try pairing metal studded leather accessories with a black or white shirt or a grey T-shirt. Try not to go overboard with accessories – choose to go with either a leather strand around the neck, or a bracelet or a ring.

Accessories suitable for going clubbing
You can wear the same stuff you wear during the day in the evenings as well. Unlike women, there is no stress to accessorise differently for the evenings.

Brand Talk – United Colors of Benetton

Brand talk - UCB

United Colors of Benetton offers great casuals and semi formals, inspired by the latest trends.
Here they give tips on how to dress this season, channeling looks inspired by English heritage and outdoor dressing.

Some of the coolest trends this season for men:
Denims are huge right now; denim jeans, denim shirts, denim jackets.
Cover up with leather jackets and accessorise with boots for a real edgy look.

Parkas and puffer jackets provide a great alternative to blazers and coats.
Team this with jeans and graphic T-shirts for a great casual look.

Classic British tailoring takes on a sophisticated edge.
This means trousers and blazers in tweeds or neutral shades, sweater vests and toggle jackets.
Accent your look with scarves.

The colour palette is mostly composed of neutrals and dark shades for the day.
Bright colours are incorporated in small doses. Rich, jewel tones are preferred for evenings.

The trends to watch out for:
The sportswear inspired look is still going strong.
Team jeans and colourful T-shirts with parkas in a neutral or bright shades.
Accessorise with boots. You can opt for sweaters in sporty silhouettes as well.

Colours are in. Wear chunky knit sweaters in a bright, saturated hues for dramatic effect.
Alternatively, you can channel the colour-block trend with coloured separates, be it bright tops, tights or pants, scarves and jackets.

Classic British tailoring is more popular than ever.
This means structured coats in flannels and harris tweeds.
Choose oversized coats, pea-coats or blazers in neutral shades, or in bright checked patterns.

Deep, jewel shades and bright colours are balanced out with neutrals like browns, black and greys.