London is among the top style destinations of the world. Trend setters like Alexander McQueen and Stella McCartney exist side by side with traditional establishments like Saville Row. Travelling to London can be fun and with a few style tips, you can easily blend in with the crowd.

Smart casuals

Slim fit jeans, smart T-shirts with funky graphics or plain white tees and casual shirts are great for creating the perfect urban look.  Team these with fashion sneakers or Oxford shoes.

The Individualist
London is a melting pot of cultures where individuality is encouraged. If you love to wear bright colours or patterns, military jackets, jodhpurs or Nehru jackets, then you can get away with it while in London. Self-expression is appreciated provided you don’t look like you’re faking it.